E3 WORLD announces CEO succession

Morten Haure-Petersen takes over leadership with live marketing expert


E3 WORLD announces CEO succession: Morten Haure-Petersen takes over leadership with live marketing expert

Joern Trierweiler to hand over as CEO to Morten Haure-Petersen, a highly experienced international leader with a proven track record in generating business value and comprehensive knowledge of the services sector. Joern Trierweiler, who most recently held the dual role of CEO and COO, will continue in his role as COO of E3 WORLD.

London / Frankfurt am Main, 11 October 2022

The Frankfurt-based E3 WORLD Group, the 360-degree provider for exhibitions, events and environments, today introduces ist new CEO: Morten Haure-Petersen will assume the role of chief executive officer effective 11. October 2022.

Haure-Petersen looks back on more than 30 years of experience in the services sector, including leadership positions, such as most recently with workwear and hygiene experts CWS International and ferry operator Scandlines.

Joern Trierweiler, who has acted as CEO and COO since May 2020 and successfully led the Group through its transformation and reorganization over recent years, will remain part of the Executive Board as COO. He will focus on the further development of the service portfolio, as well as on the integration and continuous optimization of back office functions.

New CEO Morten Haure-Petersen is looking forward to bringing his extensive experience with growth and internationalization in leading services sector companies to the E3 WORLD Group: "I want to thank Joern Trierweiler and the E3 WORLD management for their trust. Together we will continue to shape the path of the E3 WORLD Group towards becoming our industry's growth and thought leader. We will continue to invest in our expertise in technology, connectivity and sustainability. We want to empower our customers to implement live marketing strategies that reflect the megatrends of our time."

Joern Trierweiler is also certain that innovation and sustainability are the keys to E3 WORLD's success: "We have navigated the challenges of recent years well and are in a solid financial position. Our AR cooperation with Vodafone offers our customers tailor-made approaches to the Metaverse. In the area of sustainability, we are working at full speed to extend the relevant ISO certification to all brands of the E3 WORLD Group. I look forward to working closely with Morten Haure-Petersen on all these key issues."

E3 World is owned by investment funds advised by Pemberton Capital Advisors LLP.                                                                                                      



E3 WORLD is a services group with companies in the fields of exhibitions, events and environments. In the area of live marketing solutions, it offers a broad spectrum of consulting and execution brands that provide creative services in the areas of communication, digitization and realization for blue chip clients and leading medium-sized companies.



E3 WORLD is globally positioned and represented with seven locations in the economic regions EMEA, AMERICAS and APAC. The group's headquarters are in Frankfurt am Main. The group companies manage customer contact and projects directly on-site and have logistics centers with a total surface of over 120,000 m².



Worldwide, the companies of the E3 WORLD Group have a total of over 1000 employees.



Pemberton Capital Advisors LLP



Pemberton is a leading European alternative asset manager with over €15 billion assets under management, and backed by one of Europe’s largest insurers – Legal & General. Pemberton provides a range of financing solutions for companies and investment solutions for institutional investors.



Pemberton’s investor base is global and includes long-term partnerships with insurance companies, corporate and public pension funds, sovereign wealth funds, family offices, private wealth managers and other institutional investors. Many Limited Partners have invested across Pemberton’s strategies through fund investments or via tailored and innovative structures.



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